Reconnecting not through statements, but through stories.
McDonald’s spotlights long-serving employees whose lives and careers grew alongside the nation.
For UAE National Day, we wanted to go beyond just a celebratory post. Known as a land of opportunity, the UAE is home to a diverse population— where work often represents a path to stability, belonging, and a better life. What makes the nation truly special are the powerful human stories behind that journey, and McDonald’s UAE—having grown alongside the country for over 30 years—was the perfect place to find and share them.
McDonald’s UAE | UAE National Day 2024 Initiative | Art Direction + Design
Watch the incredible stories behind the food you love
Meet Zaldy, Anoop, Wissam, and Saadiya—real people from different walks of life who began their careers, raised their families, and built successful lives in the UAE.